By September 5, 2014 Read More →

F & B Industry Getting Big Through Education Institutes

Being successfully diversified in high streets and food courts in malls, franchisors and retailers are now targeting specialized consumers in specified locations and markets. Following the way quite rigorously, food & drinks franchisors are targeting educational units for expansion. Read on to know more….

food-and-beverageFood and beverage (f&b) sector consumes the maximal share of disposable incomes in India after education. Moreover, with 3/4th of population being young, India is an emerging and one of the fastest flourishing food markets in the whole world.
Considering the growing craze in young India for food and concealed potential of the market around education institutes, schools and colleges, the franchisors have come up with the idea of attracting youth and are benefiting on opening their food outlets around or in educational institutes.

Why targeting education institutes?
Traditionally, unorganized food outlets have given way to more organized branded food outlets in the form of canteens in colleges and universities. Franchisors not only have taken the share of longstanding food & beverage retailers inside the institutes, rather they also occupied the market surrounding the institutes.

Here are a few factors defining why educational institutes are becoming a hot choice among the master food brands.

Shifting to metro cities
Paying guest trend is always in. Youth moving out to small cities towards big towns for getting better education and bright career. They are staying as Paying Guests (PG’s) or in hostels and often eat out with their friends in preferable food restaurants.

Fad for new food
Youth are craving to do experiment with new cuisines. Therefore franchisors are attracting the young clientele to their food outlets by opening new food chains in the educational associations.

Increasing disposable income as students doing part-time jobs
Most of the employees are doing part time jobs in BPO’s and call centres. And they do not mind even spending few extra bucks on eating out.

Changing eating habits
Increased awareness among people especially youngsters regarding health have led them to consume an expensive healthy food rather than an inexpensive road side food.

Time saving
Students, who do not have time to cook, prefer eating at a fast food joint near their college campus instead of missing their important classes while waiting for food to get prepared.

Brands cashing in on the trend
F&B brands across the country nowadays prefer this trend and are in race to take the maximum pie of food franchising around educational institutions. Some of the eminent brands which are following the trend like KFC, Yum Yum Dimsu, ice cream parlours like Amul, coffee chains also have ventured into this money-spinning location.

Kiosk – A small budget but high profitability formatkiosks
To establish restaurants and eating joints nearby schools and colleges is a difficult task and requires a large amount of capital from prospective franchisees. It is also time consuming and tedious to obtain license from government officials to set up a new restaurant. In such circumstances cart or a kiosk is the most helpful format for beginning your franchise journey.

Kiosks are included in low-cost businesses and require low capital from starting to run it successfully. Furthermore, this format is especially more popular in food and drinks sector. Franchisees can easily set up their branded kiosk of quick service restaurant, coffee, ice-cream and attract large eyeballs of students as well as of teachers and visitors.

Seeing the craze of youngsters for eating out, it is the perfect time to grab franchising opportunities to get maximum no. of benefits from the rising trend.

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