Franchisee Training: Success Accelerated by Supporting

The newcomers in franchise business need proper training and support to run the new business efficiently. A well-trained franchisee is an asset to the franchisor. Smart franchisors know the importance of training tools which they offer to franchisees. Doesn’t matter whether the franchisee has experience in the relevant industry or not, he requires adequate training programme of the whole Franchise System as it helps him in building a flourishing franchise business.

The Need of Training

During training, they should be given answers of every question i.e. How to operate the franchise, accounts and finance, the training related to service delivery, store options, marketing, staff training, Management information system, sales and human resource. Franchisor appoints skilled coaches to conduct the training program for the top outcomes and the franchisee is expected to execute whatever he is learning.

Categories of Training:

The Franchisee training is basically categorized as:

1. Headquarters training

2. On-site training and support

3. Ongoing training

• Pre-Opening Training

Many franchisors offer comprehensive and informative classes usually at their headquarters to let franchisee know about how system. The training provides information on the brand’s history, customer service, products and services, store operations, training and staff recruitment. The session also briefs about real estate, equipment and machinery, sourcing requirements, supplier relationships, and reporting process, actual operational environment.

•  On-Site Training

In this process, franchisor send his opening team to the franchisee’s location to put the partner and his staff at ease with operational routine. The assistance, as per operational standards includes coaching on inventory management, procurement, training and staffing, marketing and retail, reporting and accounting management, sales and product mix and lot more.

• Refresher Training

To hire new managers, the new employees and new staff, a franchisee requires proper understanding of franchisor’s standards and processes. This is called refresher or ongoing training. Also, if the franchisor introduces new procedures or new policies, they might conduct a refresh course for his franchisee and his employees to update them with the system standards from time to time.

Training Fees and Duration

Training is not free of cost always; sometimes franchisee may need to pay the decided amount of money as well. The duration of the training session varies as per industry systems. It may take couple or days or weeks.

Training is obligatory for all the franchisees as it brings efficiency and uniformity in franchise system and also makes franchisees proficient.