Growth Prospect of Consumer Electronics Business Segment

Consumer electronics are those goods which yields utility over a long period of time. Some of the popular examples of these items are air conditioner, audio & video equipment, leisure equipment kitchen and home appliances, home furnishings etc. These can be classified into 3 categories:

White Goods: This category mainly includes refrigerators, washing machines, air conditioners, audio equipments and speakers.

Brown Goods: This mostly includes kitchen appliances like chimneys, grinders, mixers, iron, electric fans, microwave ovens and varied other cooking items.

Electronic Goods: MP3 players, DVD players, telephones, mobile telephones, VCD players etc. are included in consumer electronic goods.

With the advancement of technology and constant inflow of disposable income, the need for the consumer durables is increasing. This is leading to competition among the various consumer goods brands and are getting cheaper day by day.

Among the consumer electronics allied sectors, Analog & Digital TV accounts for just about 32.3% of the total market share followed by Computers at 25.5% taking the 2nd position. Global market for Consumer electronic goods especially in Tablet is expected to hold a large market size over the next 5 years.

As per a recent report by ASSOCHAM, the consumer durables sector in India is expected to reach Rs 52,000 crore by 2015 fuelled by rising demand from the Indian middle class as well as growing sales through the online retail.

Chidambaram’s excise duty cut on durables
P.Chidambram, the finance minister of India also announced excise cuts to help the consumer durables to do better in tough times.

Consumer Durables- The hot product category on e-commerce websites
Initially, most online trading was limited to the purchase of all kinds of small electronic products but now it is becoming widespread. ‘Consumer durables account for 34 % of the online market in 2013′ according to the google report.

In a short span of time, eTailers such as HomeShop18, Infibeam, Flipkart, Futurebazaar, Snapdeal etc. along with multi-channel retailers such as Vijay Sales, Croma Retail, Reliance Digital etc. have captured a large share of the pie, which keeps getting bigger by the day.

What is the future outlook for the sector?
With fall in prices due to increased competition, easy availability of finance, growth in customer base of rural sector, the consumer goods industry is growing at a rapid pace. Considering these factors, a big growth is projected in the future too.

With the growth in India Economy, the durables market is also anticipated to rise. We can say that the this sector has a good growth rate and a bright future.

What are the business opportunities in this sector?

To indulge into consumer electronic industry either you have to start from scratch or you can choose to join already running businesses. As many people don’t have the stomach to be an entrepreneur. This is why associating with the pouring business is the great way for them to opt.

Taking Distributorship
Becoming a distributor in this consumer electronics industry comes up with lucrative margins. Browse the distribution opportunities in this industry.

Owning a Franchise
As we have already discussed about taking consumer electronics franchise, it’s a proven way to revel in. Find the best brand selling franchise in consumer electronics.

Working as a Representative
A sales representative has high scope in durable market. He can earn a good amount for his work if done strategically.

Get Started with this biz. It really pays well.

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