Industry Insider: Home Furnishing Market in India

As per a report of Technopak, Home decor market in India will touch the revenue of $20 billion by the year 2015. The sector is seeing big scope and increased acceptance among consumers. When compared to other categories, this one ensures the highest of margin.

Home furnishing is a niche category where both buyers as well as sellers is unorganized with less no. of big players as compared to other categories such as Food, fashion, electronics etc. where large no. of organized players are present.

Facts about the Category from the Industry Experts

1) Home Furnishing is approx a market of $15-$20 bn including offline and online.

2) Out of this, 40 % – half is of furniture and rest includes home decor items such as fancy lamps, kitchen items, cutlery, etc.

3) In furniture, 25 % consists the larger furniture items such as Beds, Sofa etc and rest includes small furniture items e.g. bar table, chair, trolleys, stools etc.

4) Small Furniture items and home decoration items possess huge scope online due to their smaller sizes and easy logistics comparatively.

5) Increasing popularity of accessible and affordable home supply stores fuelled DIY Projects

Scope

1) Rising as one of the gainful categories in e-commerce market.

2) Average ticket size is large with a margin in between 30%-40% which justifies the consumer acquisition cost.

3) Large no. of players are expanding the business through distributors.

4) Top e-commerce as well as manufacturers name in the Industry includes ArtizanStore, Pepperfry, FabFurnish, Godrej interio, D’Decor,

And as the particular category has hold a strong position in Indian as well as International markets. Experts suggest you to put your feet in.