Unveiling Lingerie & Inner Wear Industry The Franchise Way

Inner wear business today is emerged as a profitable forte in retail sector with gowns, pyjamas, underwear, bras and robes. Lingerie business is one of the fastest growing sector, holding the largest pie of market share in India with really high margins.

The term ‘lingerie’ is synonymous with fashionable inner wear for women today. This segment has created a niche for itself in the garment manufacturing business. All the credit goes to the improved power of purchasing and changing lifestyles. Ladies from the land of India are getting more aware to select the branded undergarments leading a revealing business opportunity to those who desire to be a part of this sector. After doing lots of research, we found franchising option is the best way forward.

It’s not just a ‘Ladies Special’ business, Men can also run this biz very well

This blossoming industry offers a big opportunity to feminines to garner a fair share in the business world by taking up franchise of a known brand. Even so, the opportunity is not limited just to women, men also can establish themselves in this sector by opting the franchise way. Men can also apply for the franchise but they should be aware that they would need to employ a high caliber female store manager, who can deliver the objectives properly.

Key players of the sector

The lingerie industry has tremendous growth potential, manifested with the entrance of many international players such as Lovable, Triumph, Enamor, Amante, Boudoir London, Marks and Spencer and many more. These international brands are successfully expanding in India through franchising. Besides these, there are few well recognized Indian brands like Sona, Bodycare, Bwitch and so many others are also increasing their skylines across the nation through the franchise route. Though, most brands don’t deal in a single brand rather they cater number of other brands also.

Eligibility criteria for buying lingerie franchise:

• To buy a franchised store in the lingerie sector, a franchisee is expected to have at least basic knowledge of the lingerie market and the international products in India.

• A customer service or retail background will be an added advantage as it will definitely going to increase the results of a franchisee.

• An aspirant franchisee should be financially sound and keen to be a part of the big franchise legacy.

• Prospective franchise owner should own a space to open the store.

• A franchisee is expected to maintain the standard of the company’s product quality and proceedings.

Support offered by franchisors

Yes, franchising provides more stability and guarantee for any business with limitless support given by franchisor and his team. Similarly buying a lingerie franchise can also provide potential franchisees with support to run the outlet. The success of franchisees majorly depends upon support they are getting from their franchisors. Both the franchisees and franchisors need to work hand-in-hand for the development of the brand. Let’s take a fast view on the support and help the franchisor provides:

• The franchisors provide help in the layout of the outlet.

• Helps in customer service and in creating a consumer friendly environment.

• Proper training including fabric of cloth, sizes and the types.

It is advisable to open your outlet in posh areas or malls, here you can get your targeted customers.

If you have interest in this particular women wear segment and wish to earn profits through franchise route then lingerie franchise business has a lot to offer you.

 

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