Advantages of Having Distributors

An entrepreneur is always in search of unique ways to enhance and expand his business. If you have a useful product to sell and you are willing to sell it directly to the end users to generate revenue, then this blog, explaining the advantages of having distributors is for you!

Selling directly to your users seems simple but in reality, it’s a tricky proposition as you need in-depth domain knowledge, and extensive marketing expertise. The use of distributors provides several advantages over selling direct.

Here are a few advantages of selling through distributors:

Administrative Savings

Distributors act as the sales arm of your business organization for which you do not have to pay anything. Appointing distributors gives you the access to reach a mass audience of retail outlets, and you don’t have to spend any money to develop and maintain this business network.

Market Research

Distributors directly deal with retailers on a regular basis, and the retailers sell your products to the end users. So, if you want to conduct a survey on your current product or you want to get feedback on any new idea you are working upon, then the distributor can collect that valuable information for you from your end users very conveniently. You would get to know about the customer preferences and demands by utilizing your distributor’s wide network of retailers and you won’t even have to utilize any company funds for this.

Expansion

The right distributor can get you a “ready-made audience of retail clients” in your preferred location where you are willing to expand your product reach. For instance, if you want to penetrate a new market in Africa, you can find an international distributor from Africa and get the access to a network of African retail outlets. Through your distributor, you can also get to know the market demands and audience preferences.

Logistics

Distributors are usually backed by a fleet of trucks, vans, and other vehicles to ensure timely product delivery. They also have experienced and trained manpower to carry out the storage and delivery processes systematically. Not all manufacturers have the ability and facilities to handle city-level, state-level and country-level distribution. Distributors are experts in this domain and know what to do with your product, hence, this job should be left to them.

Wondering where to get the right distributor for your business? Visit www.getdistributors.com and get free advice from industry experts today!