By September 20, 2014 0 Comments Read More →

Consumer Electronic Brands Expecting Big Bang Sales Pre-Diwali, Join The Biz

Consumer goods makers like LG, Sony, Whirlpool and Panasonic are expecting up to 35% growth in the coming festival season and are pulling out all the stops as the sector eyes a rebound from a long slump. Industry leaders feel that the new Modi government has helped in a sense of greater stability among consumers.

For attracting buyers, these brands are offering freebies like DVD players, carrying cases, hard disk drives, and accessories. Cashback, discounts and extended warranty schemes are also boosting festive demand.

Sony India, Sales Head, Sunil Nayyar

Sales Head, Sunil Nayyar, Sony India

According to Sony India, Sales Head, Sunil Nayyar told PTI, “Coupled with the increase in the customer sentiment, we expect to close the festive season with sales of approx. Rs. 5,100 crore with a growth of 25% over corresponding period last year.”

Sony is introducing promotional offers on Bravia TVs and Alpha range of cameras and is also offering assured gifts.

LG, the South Korean maker is expecting a 35% hike in sales during the festival season due to positive sentiment.

LG“We are witnessing boost in consumers’ confidence on hope of an economic recovery. Consumer sentiment is picking up and we are very upbeat,” said LG India, Vice President-Sales, Sanjeev Agarwal.

Meanwhile, LG is offering sound bar, DVD player with selected high end televisions and ‘magic motion’ remote with selected smart TV models and launching its first ever 360 degree brand campaign highlighting its product portfolio.

Diwali Business

Panasonic_india_managing_director_manish_sharma

Manish Sharma, Managing Director, Panasonic India

Panasonic India, Managing Director, Manish Sharma said, “We believe that the new Modi government has resulted in a higher consumer confidence and stable rupee, which will definitely lead to an upsurge in sales this season.”

Panasonic is expecting 25% growth in sales as compared to the same period last year, is spending Rs. 85 crores for marketing activities and has run a special campaign during the festive season on its Viera range of microwaves, refrigerators and washing machines.

 mr_shantanu_das_gupta_vice_president_whirlpool_of_india_

Mr. Shantanu Das Gupta, Vice President, Whirlpool of India

However, Mr. Shantanu Das Gupta, Vice President, Corporate Affairs & Strategy, Asia South, Whirlpool of India says that there is optimism in consumer sentiment. We are expecting 20% growth in volumes during September to November and will spend Rs. 12 crores on media campaigns.

Whirlpool of India would introduce a new washing machine and a wide range of high-end microwaves in its Indian product line up, imported from its European factory.

Companies are also adding new products in their line-ups before the onset of the festive period and offering interesting mix of promotional offers on their flagship products. Isn’t it the high time to become a part of this enlightened electronics sector?

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