Future Outlook and Business Opportunities in Indian Ethnic Wear

Hi Everyone! Today we will discuss about the business which is simple yet sophisticated, traditional yet trendy. And not to forget, it’s very aggressively growing sector too. We, Indians never resist to don desi actually and this trend is giving a boost to the Indian ethnic wear industry. Let’s read more…

The suits and the salvar, the lehenga and the saree, the kurta and the sherwani…. Traditional wear industry has taken big strides over the past few years. With the changing lifestyle, increase in the number of working women, rapid urbanization and increasing awareness, the traditional dresses and costumes market in India is foreseen to register a strong growth in the coming years.

Western Wear vs Traditional Wear

While the western wear has seen an upsurge in demand, India as a country is still traditional at heart. And people there still prefer ethnic wear, when it comes to weddings and festivals. Experts say there is a significant rise in demand for ethnic clothing for both men and women.

Modern Avtar of Ethnics is a Business Booster

Gone are the days when women’s wear in India was restricted to ethnic outfits like a sari or salwar kameez. Apparel manufacturers and designers are combining traditional ethnic tops like kurtis and short kurtis with jeans and other western bottoms. Kurti has become the new tunic. Be it a fitted sheath for a formal occasion or a summer dress or an evening satin dress, the tunic finds acceptability in the hugely dynamic Indian market. This business is also offering an extensive line of designer ethnic wear for winters too in the form of jackets, capes, coats, kaftans etc.

The bottom line thus is, even though the Indian feminines are now switching to western wear yet ethnics will not lose its demand. In fact, there is a huge void of brands in the desi wear segment that can be filled up by offering quality ensembles, because the women of today are ready to pay the price for quality clothing.

Let’s see what the Industry Leaders say about this business segment:

“Indian ethnic wear is an integral part of our customer promise. We widened the Westside range and introduced Zuba, which offers silks and authentic handlooms. This autumn will see the launch of two more brands,” said Gaurav Mahajan, CEO, Westside, a fashion clothing store.

 

“A lot of change has happened in the ethnic wear retail franchising scenario since bygone times, but I don’t think there are any changes in bridal wear segment” stated Vivek Agarwal, Owner, Divasa.

 

Anant Daga, chief executive officer of  W, a leading contemporary Indian women’s wear brand, said, “We have witnessed huge successes not only in metros but in smaller towns as well. We believe that Tier II and III markets promise to be a great destination for the brand to extend its experience.”

Capturing the International Market

Ethnic wear has not only its feet in the Indian market, but has also captured the foreign market. It is roughly said that 15-20 million NRIs and 40-100 million Indian on a global front prefer to get dressed in Indian garments.

So what’s ahead…

Ethnicity as Enterprise

As per the records, this section would keep strutting on the ‘Achhe din’ path for a long. Opting it at your business would be an idealistic option.

a. Having enough money and idea to start your own business? Become a manufacturer of ethnic clothing

b. Having proper space and want to invest in someone’s business?

Become a Distributor or

Buy a Franchise

c. Not having enough money and space to invest in? Become a sales person

If you also have that interest in fashion and that zeal to succeed, being a part of this industry will undoubtedly offer profitable returns.

 

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