The Women’s Wear Revolution: Insights and Industry Strategies

Now when you have read about the big women clothing industry and its business opportunities. Its time to take a deep knowledge about the industry. Let’s discuss:

Open an online retail store

Women’s fashion retailers can earn very well through Internet. This route of owning a clothing store is less overhead, thus you will be able to offer your customers the same products which they can get in a store for a lower price. Opening an online women garments store requires proper planning, but it can be quite profitable.

The Women's Wear Revolution 1

Steps to be followed:

  1. Determine a niche for your clothing store
  2. Choose a name for your clothing store that caters to your target market
  3. Purchase a domain name for a company
  4. Develop a website
  5. Rent a warehouse
  6. Buy wholesale clothing from a supplier
  7. Choose packaging for your orders and promote your business

You can also list your clothes on e-commerce websites. In this case, you will get a good amount of commission without investing on launch of your own website.

Clothing distributors / wholesalers:

You can start garment wholesale business in your extra time or source clothes from manufacturing hubs and start women clothing distribution business. As you purchase in bulk from manufacturing hubs, you will earn good margin in this business.

Women’s wear franchise:

The fashion world is a constantly changing business. New styles come out constantly, and staying on top of trends and filling your store with the latest fashion is the path to profitable business.

What it takes to be a women’s garment franchisee:

A strong desire to be your own boss

Willingness to work hard, a positive mindset, and a desire to be prosperous.

Ability to meet the financial requirements and responsibilities that come along with establishing, operating, and growing the business.

Understanding and alignment with our proven business model, business philosophy, and core values.

Becoming a clothing sales agent is a good opportunity too:

The garment industry representative brings together smart and creative businesspeople who are interested in selling something everyone needs clothes.

Becoming a clothing sales rep for women’s wear is a lucrative business. One can earn a good rate of commission in the clothing sales business even without investing money and space. At the wholesale level, a company may be interested in searching for an apparel sales representative with experience placing different lines of clothing in their stores.

The educational level and experience level needed here is somewhat lower, but networking skills and an outgoing personality are essential for the representative.

Printing and embroidery business

Printing and embroidery are value added processes in clothes manufacturing. In this fashion age, for making product stylish, designers always add colors and patches on their designs. Thus, it can be one good business opportunity too.

Women entrepreneurs and lingerie industry

Apart from being an exclusive product for the feminine, this section can also be a big source of profits in the business world for the ladies. especially the inner-wear industry, which offers women entrepreneurs the opportunity to make a mark in this business.

An outlet run by women can certainly attract a large number of female consumers, as they would be more comfortable buying the products.

Though men can apply for this business, they need to be aware that they would need to employ a high caliber female store manager who can deliver on the goals.

“When I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again.” : Confessions of a Shopaholic- the movie

We, the female species, are crazy when it comes to buying new clothes, jewelry, and accessories. With changes in economic, professional, and social strata, the preferences of today’s women for apparel have also undergone a big change. Women’s wear is now regarded as the most productive retail sector that is revitalizing from time- to- time.

Ladies wear is foreseen as the dominant sector by value sales in the near future, and its business is expected to grow at a CAGR of around 4.2% from 2018 to 2023. The sector is witnessing several changes as the consumer behavior, lifestyle, and preferences of Indian women change with time. The increasing influence of the rising female working class and western culture is fueling the growth of the western wear market. And this is why western wear is more expensive than ethnic wear. However, the growth of the inner wear segment is the highest among all.

Factors driving this growth:

  • Fastest growing young population with a significant propensity to spend and high exposure to international brands.
  • Massive retail space creation through spreading of hypermarkets, malls, and supermarkets
  • Boom in luxury retail segment
  • Increasing purchasing power of the middle class consumer, giving retail an opportunity to retail to the masses
  • Indian Women go Western
  • Western wear is gaining ground among new age females. Lady shoppers, from metros as well as small towns, are opting for western wear, which has boosted the sales of branded clothing. Rise in nuclear families, brand awareness, and working women are some of the reasons driving the aggressive growth of this segment.
  • Western wear is definitely the next big future category, said Vishal Kapoor, concept head at Fashion at Big Bazaar (FBB) and chief design officer at the Future Group. The growth rate of sales for western wear is much higher than other categories.

Ethnic Wear is on Boom

Indians love traditional wear, and the rich cultural heritage of the country has made occasions like marriage, anniversaries, festivals, and birthday celebrations very special. Clothes are always on the top of the shopping list during such events, hence creating a large scope for ethnic clothing. In the coming 3-4 years, the ethnic wears market is expected to reach Rs 45,000 crores.

Blossoming Lingerie Industry- The closet’s must have

Lingerie is an essential part of a woman’s wardrobe. This sector has shown tremendous growth with large number of organized players entering the sector via franchising. With females, becoming more alert of their choice of lingerie and modern-day women, opting to wear branded lingerie, this segment has gained lot of importance in the Indian franchise business sector.

The sales in the inner wear sector boosts up especially during the wedding season when the would-be brides buy the best collection of lingerie for their new closet.

Designer Wear is in Demand

The designer wear is one of the speedily changing industries in the world and has gained more acceptance in the Indian market in the last few years. Earlier its scope was limited to the famous and rich ones only but with the passage of time, designer wear has made its place in the escalating middle class also. Our society relies on fashion as a form of expression, which is why designer clothing is gaining so much of recognition nowadays.

Some major points about the wonderful women fashion wear market segment

  • The Indian women’s wear market is expected to grow at a CAGR of around 9% by 2019.
  • Private label brands are gaining momentum
  • The inner wear segment is the fastest growing segment of Indian women wear market.

Formal Wear for Women gets Bigger in India

The formal wear segment in India is a newly evolved category with only a few players. However, the phenomenal growth in the sector has attracted the biggest fashion brands to launch a women’s section of formal wear. Certain silhouettes have taken priority over others in the past couple of seasons, indicating a complete shift in formal wear category.

Window of Business Opportunities in this Enticing Sector

Having work experience in the ladies wear industry is an added advantage for business opportunities within this industry. Keeping this in mind, we bring a few business ideas related to this industry.

Open an Online Retail Store

Women’s fashion retailers can earn very well through Internet. Opening an online women garments store requires proper planning, but it can be quite profitable.

Wholesale Clothing Distributors

You can start a garment whole sale business in your extra time or source clothes from manufacturing hubs and start women clothing distribution business.

Women Wear Franchise

The fashion world is a constantly changing business. Owning a women apparel franchise is the way to sure shot success.

Women Clothing Store

You can open a retail outlet in your small city, inside a mall in metros or in street corner.

Clothing Sales Representatives

Ladies wear sales rep work for manufacturers and clothing designers to sell their lines of clothes. The sales agent introduces designs to the retail and wholesale dealers and processes the orders.

Take a deep dive and find the most exciting business opportunities in the women’s clothing sector.

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