How to get Dealership of Red Bull Energy Drink: Applying Process

Red Bull is a popular energy drink company that was founded in 1987 by Dietrich Mateschitz in Austria. The company is known for its flagship energy drink, which is marketed as a stimulant that can improve mental and physical performance.

How to get Dealership of Red Bull Energy Drink - Applying Process

The Red Bull energy drink contains caffeine, taurine, B vitamins, and sugar or artificial sweeteners. The company claims that the drink can help improve alertness, concentration, and reaction time, while also boosting endurance and reducing fatigue.

Today, Red Bull is a global brand that is available in over 170 countries, with a significant presence in Europe, North America, and Asia. The company has also expanded into other areas, including music, gaming, and e-sports, and has become a major player in the world of marketing and advertising.

What is Red Bull Energy Drink?

Red Bull energy drink is a popular beverage that is marketed as a stimulant that can improve mental and physical performance. The drink contains caffeine, taurine, B vitamins, and sugar or artificial sweeteners. The exact composition of the drink may vary slightly depending on the country in which it is sold.

Caffeine is the main active ingredient in Red Bull, and it is known to stimulate the central nervous system, increase alertness, and reduce fatigue. Taurine is an amino acid that is naturally found in the body and is believed to have antioxidant properties. B vitamins are important for the metabolism of food and the production of energy.

One Red Bull  (260-ml) can provides:

  • Calories: 112

  • Protein: 1.2 grams

  • Fat: 0 grams

  • Carbs: 27 grams

  • Sugar: 27 grams

  • Caffeine: 75 mg

When was red bull Entry into India?

Red Bull entered the Indian market in 2003, making it one of the earlier markets for the company in Asia. However, it faced some initial challenges in gaining a foothold in the country due to regulatory restrictions on the sale of energy drinks. In 2011, the Indian government classified energy drinks as a “food product” rather than a “soft drink,” which allowed Red Bull and other energy drink companies to sell their products more freely in the country. Since then, Red Bull has established a significant presence in India and is now widely available in convenience stores, supermarkets, and online retailers across the country.

Red Bull Energy Drink Product:

  • Red Bull Energy Drink

  • Red Bull Sugar Free

  • Red Bull Yellow Edition

  • Red Bull Summer Edition

  • Red Bull Purple Edition

Why choose Red Bull energy drink distributorship?

Red Bull energy drink is a popular and established brand that has a strong presence in the global beverage market. If you are interested in starting a beverage distribution business, becoming a Red Bull distributor can have several potential advantages, including:

  1. Strong brand recognition: Red Bull is a well-known and respected brand that has a loyal customer base. As a Red Bull distributor, you will be selling a product that is in high demand and that many consumers are already familiar with.

  2. Marketing and promotional support: Red Bull invests heavily in marketing and advertising, and as a distributor, you may have access to various promotional materials and support from the company.

  3. Competitive pricing and margins: Red Bull is a premium energy drink that commands a higher price point than many other beverage products. As a distributor, you may be able to negotiate favorable pricing and margins with the company, which can be beneficial for your business.

  4. Access to additional product lines: Red Bull offers a variety of other beverages, including energy shots, sodas, and non-alcoholic malt beverages. As a distributor, you may be able to expand your product offerings and appeal to a wider range of customers.


Red Bull Company Details:


Type             Energy Drink

Industry       Retail

Founded     1987; 34 years ago

Origin          Austria

Products       Red Bull Energy Shot, Red Bull Sugar-Free, Red Bull Total Zero

Eligibility Criteria for Red Bull Energy Drink Distributorship:

  • Applicants should complete the age of 21 years.

  • Experience of business with other brands.

  • They should have proper investment and proper space.

  • Documents required

  • Staff Required(7-8)

Investment for Red Bull Energy Drink Distributorship:

  • If you want to take the Red Bull Energy Drink Distributorship in your area then. you need approximate INR 14-20 lakhs to start.

  • Shop cost for 1000-1200 sq ft : Rent cost depends on which location you are planning to open the store.

  • Civil & Interior: Cost Of interior – 1-2 lakh above.

  • 1 sales manager and 2-3 Staff Cost.

  • Initial Stock Purchase: one time bill of 13-15 Lakh (approx 500 box)

  • Security Deposit: NA

Space Requirement

Minimum space req.:      1000-1200 sq ft

Maximum space req.:      900-1000 sq ft

Profits & Margin

Total Profits & Margin is : 5%  avg.

How to Apply for Red Bull Energy Drink Distributorship ?

Red Bull is a privately-owned company and does not offer distributorship or franchise opportunities to individuals or companies. Instead, the company handles its distribution network directly through its own sales and marketing teams, logistics providers, and regional partners.

If you are interested in becoming a distributor or reseller of Red Bull products, you may be able to contact the company’s regional offices or you can apply distributorship by mailing to the company

For More Details :

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