How to Take Amul franchise in India – 7 Steps For Apply

Amul is a brand of dairy products in India that has become synonymous with high-quality dairy products and an iconic advertising campaign. The brand is owned by the Gujarat Co-operative Milk Marketing Federation Ltd., which was established in 1973. The history of Amul began in 1946, when the Kaira District Co-operative Milk Producers’ Union Ltd. was formed to help dairy farmers in the Kaira district of Gujarat get fair prices for their milk. The union was led by a visionary leader named Tribhuvandas Patel, who understood the potential of a co-operative model in the dairy industry.

In 1948, the union began to produce milk powder and butter under the brand name “Amul,” which stands for Anand Milk Union Limited. The products were well-received, and the Amul brand began to expand rapidly.

In the 1960s, the union began to produce a new product called “Amul Butter,” which quickly became one of the most popular butter brands in India. Over the years, the Amul brand has expanded to include a wide range of dairy products, including milk, cheese, ice cream, and more. The brand has also become known for its innovative marketing campaigns, which often use humor and pop culture references to engage consumers.

Today, Amul is one of the most recognized and trusted brands in India, with a presence in over 40 countries worldwide.

Company Details

1. Industry                                            Dairy, FMCG

2. CEO                                                R.S. Sodhi

3. Founded                                          December 14 ,1946

4. Founder                                           Tribhuv andas Patel

5. Headquarters                                   Anand, Gujarat (India)

6. Turnover                                          38,000 Crores

7. Daily Production Capacity                3 Crore Liters

8. Farmers                                           36 Lakh

What is the Amul franchise?

Amul franchise refers to a business model offered by the Gujarat Co-operative Milk Marketing Federation Ltd., which allows individuals or organizations to open their own retail store or kiosk and sell Amul dairy products under the Amul Preferred Outlet (APO) or Amul Railway Parlor model.

The Amul franchise model is based on a partnership between the franchisee and the company, where the franchisee invests in the infrastructure, equipment, and initial stock required to run the outlet, while Amul provides support in terms of product knowledge, training, supply chain management, and marketing.

The Amul franchise model is an opportunity for individuals or organizations to start their own business with a trusted brand that has a strong market presence and demand. The franchisee earns a profit margin on the sale of Amul products and is responsible for the day-to-day operations of the outlet, including sales, customer service, and maintaining the store’s cleanliness and hygiene.

Why choose the Amul Franchise?

There are several reasons why someone might choose to invest in an Amul franchise:

1. Established brand: Amul is a well-established brand with a strong presence in the Indian dairy market. The brand is trusted by millions of customers and has a reputation for providing high-quality products.

2. Proven business model: The Amul franchise model is a proven business model with a track record of success. The company provides support in terms of product knowledge, training, supply chain management, and marketing, making it easier for franchisees to start and run their business.

3. High demand: There is a high demand for dairy products in India, and Amul is a leading provider of dairy products in the country. This means that there is a ready market for Amul products, and franchisees can expect to see a steady flow of customers.

4. Flexibility: The Amul franchise model offers flexibility in terms of the type and size of the outlet. Franchisees can choose to open a retail store or kiosk depending on their budget and location.

5. Support and training: Amul provides support and training to franchisees on product knowledge, store operations, and marketing. This makes it easier for franchisees to run their business and increases their chances of success.

Cost

The cost of Opening the Amul franchise is dependent upon the different model, Interior, property and Equipments. All models have different requirements so Cost of the amul franchise is also different.

1. Amul Preferred Outlet

Essentials                                                                        Amount and Other details

Security Deposit(Refundable)                                                              Rs. 25000

Shop Area( Owned/Rented)                                                                100-150 sq. ft.

Renovation & Interior Décor                                                                 Rs. 80,000 – 1,00,000

Equipment                                                                                        Rs. 80,000

Total Initial Investment                                                                        Rs. 2 lakh

2. Amul scooping parlour franchise

Essentials                                                                        Amount and Other details

Security Deposit(Refundable)                                                             Rs. 50000

Shop Area( Owned/Rented)                                                                250-400 sq. ft.

Renovation & Interior Décor                                                                Rs. 3 lakh

Equipment                                                                                        Rs.1.5 lakh

Total Initial Investment                                                                        Approx. Rs. 6 lakh

3. Amul Parlour at Railway station

Essentials                                                                        Amount and Other details

Security Deposit(Refundable)                                                            Rs. 1 lakh

Approx. Cost of Stall                                                                         Rs. 2.5 lakh -4 lakh

Equipment                                                                                       Rs. 50000

Total Initial Investment                                                                     Approx. Rs. 6 lakh

4. Amul Parlour at CoE (Center of Excellence)

Essentials                                                                      Amount and Other details

Security Deposit(Refundable)                                                          Rs. 50000

Approx. Cost of Stall or Kiosk Installation                                          Rs. 2.5 lakh -4 lakh

Equipment                                                                                     Rs. 50000

Total Initial Investment                                                                     Approx. Rs. 6 lakh

Profit Margin

The profit margin of Amul brand products can vary depending on the type of product, location, and competition. However, generally speaking, the profit margin for Amul products is considered to be good.

Profit margin: 20% to 50%.

Below is the gross profit margin from different products,

• Pre-packed Ice cream: 20%

• Recipe Based on Ice cream scoops, sundaes, and other frozen items: 50%

• Pouch Milk: 2.5%

• Milk Products: 10%

Space Required

Space Req.:  100-500 square feet

Products of Amul

Amul brand is known for its wide range of dairy products, which includes:

1. Milk: Amul offers different types of milk like full cream milk, toned milk, double toned milk, and skimmed milk.

2. Butter and ghee: Amul produces butter and ghee made from pure cow’s milk. They offer salted and unsalted butter, and pure ghee.

3. Cheese: Amul offers a variety of cheese products, including processed cheese, cheddar cheese, mozzarella cheese, and cheese spreads.

4. Ice cream: Amul is one of the leading ice cream brands in India, offering a wide range of flavors and varieties.

5. Yogurt and curd: Amul produces different types of yogurt and curd, including flavored yogurt, Greek yogurt, and low-fat curd.

6. Milk powders: Amul produces different types of milk powders, including full cream milk powder, skimmed milk powder, and infant milk powder.

7. Paneer: Amul produces fresh and frozen paneer, which is a popular ingredient in Indian cuisine.

8. Chocolate and confectionery: Amul produces chocolate and confectionery products like chocolates, toffees, and candies.

How to apply for Amul franchise?

If you’re interested in applying for an Amul franchise, you can follow these steps:

1. Visit the Amul website (www.amul.com) and go to the “Business with Amul” section.

2. Click on the “Apply for Amul parlour” option.

3. Fill out the application form with your personal details, contact information, and location preferences.

4. Submit the application form along with the necessary documents, including a copy of your ID proof, address proof, and bank statement.

5. After submitting the application, an Amul representative will contact you to discuss the next steps.

6. If your application is approved, you will be required to sign a franchise agreement and pay the franchise fees.

7. Once you’ve completed the necessary formalities, you will receive training and support from Amul to help you set up your franchise outlet.

It’s important to note that the application process and requirements may vary depending on the type of Amul franchise you’re interested in.

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