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Indian Paint Industry to cross INR 62K crore by 2017: ASSOCHAM

Paint Industry has reported unbreakable growth and is highly expected to shine in the near future. A report by ASSOCHAM on Paint Industry in India reveals that India is the 2nd largest consumer of paints in Asia. The Indian paint industry has seen a gradual shift in the preferences of people from the traditional white wash to higher quality paints like emulsions and enamel paints” said Mr. D. S. Rawat, Secretary General ASSOCHAM.

In Fiscal 2014, the industry reached INR 40,600 crores with per capita consumption increasing to over 4 kgs, from which the decorative segment contributed approximately 73% at INR 29,638 crores whereas Industrial segment contributed the remaining INR 10,962 crores, adds the paper.

Behind the rising Indian paint market was the decorative paint segment, which is expected to grow at a CAGR of more than 18% during 2014-15.

The industrial paint market is segmented into high performance coating, powder coating and coil coating, automotive coating. Similarly the decorative paint market has also been further segmented into emulsions, distemper, enamel, and cement paints.


All about the Paint Industry

  • The per capita paint consumption estimated to be 4 kg
  • Domestic paint industry valued at INR 40,600 crore (in 2013-14)
  • The market estimated around INR 62,000 crore by 2016
  • Decorative paints accounted for 73%, remaining being industrial
  • The rural sector has a big share of the decorative paints segment. Therefore, any benefit to the rural sector to improve the dispensable income is directly inter-related to growth of paint industry.
  • The demand for paint increases during festive season like Dussehra, Diwali, Christmas /New Year, as compared to other periods.
  • Major reasons for the growth in the paint industry are awareness about environment and increases in disposable income and exposure to global trends.
  • Top organised players include Asian Paints, NanoPhos, Nerolac, Berger Paints.

Experts say that time is in favour of Paint Industry

Manufacturers who are in the sector, make the maximum through this business- What you can do?

Either spend excessively on branding and promotion or you can appoint Channel Partners for growing your business in a rapid manner which is in budget and result-oriented too.

People who are choosing the second option can:

  • Appoint distributors of thermal paints, decorative paints or more
  • Open your Paints franchise
  • Hire Sales Representatives who can sell paints to corporates, real-estate companies

Aspirants who want to join the industry- What you can do?

Find Paint Manufacturers in India and worldwide and choose to:

  • Become paint distributor
  • Partner with a renowned paint brand by buying franchise
  • Shape up your career as a Sales agent for paints

Looking for more information? Write us here or Call us on: +91-11-46710506

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