International Brand ‘NanoPhos’ to Foray into Indian Market

Nilgiris International FZCO has made its presence all over the world. Now it is poised for further growth. Sanket Baing, Market Research Associate divulges the brand’s expansion plans……

 

Shed a light on Nilgiris International FZCO?

We introduce ourselves as Nilgiris International. We are engaged in import / export / Distribution of Industrial Chemicals, Printing Inks, Polymer Additives. We are the distributor for International brand, ‘NanoPhos’ products for India, U.A.E and Oman which are ISO 9001:2008 certified.

Sir, wanted to know about NanoPhos products and what is so good about them?

We are dealing in water repelling products, thermal paints & additives, rust preventive coatings, self cleaning products. Our products feature breathable coating, uv resistance, longer life, anti-microbial properties and our paints are water-proof as well.

What is your strategy to position your products in the market?

We want to see our products present in every state of India and for that, distributors are the great source. We are looking for channel partners having experience in the same industry and a zeal to establish themselves in this industry. They should be capable enough to handle innovative products and promote them.

Competition is getting tough. What are your plans to survive?

With innovative products, strong marketing presence and our association with key industry operators, we will win the game.

No. of distributors/ stockists you want to appoint?

For every state, we want one channel partner and dealers under him.

How much amount do you need from the partner?

Initially about INR 10 Lakhs and as business grows the Channel partner must be able to take up stocks worth atleast one container that would be around INR 40-45 Lakhs.

And space?

Space would be around 1500-2000 sq ft

Please mention the benefits which the stockist or distributor will get.
Every channel partner or dealer who will be appointed by us will get upto 25% and we will also help them in promoting the products among their contacts in the construction industry like architects, consultants, builders etc. Once their sales team become adept in handling our product then we expect them to carry the efforts further and take the product to the market. They are free to appoint dealers under them in their respective territory and also other areas where we do not have any partner.

We as National Distributor of NanoPhos indulge in marketing activities like advertisements, trade show participation. We expect the channel partners to support us in these initiatives.
Along with that, we will provide them the support, if needed.

Distributorship Facts:

Investment Range	Minimum Rs. 10 Lacs
Space Required	1500 sq ft
Return on Investment	Best in the Industry
Margin	Upto 25%

 

About: Nilgiris International FZCO has commenced their business operation in 2008. Nilgiris International FZCO is engaged in Import / Export / Distribution of Industrial Chemicals, Printing Inks, Polymer Additive. The organization is managed by professionals who have over 4 decades of Industry experience in sourcing, marketing and customer satisfaction. Nilgiris International FZCO is the distributor for Nanophos Products for India, U.A.E and Oman. We deal exclusively through our channel partners.