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Social Networking for Businesses is a Must-have

Gone are the days when people promote their businesses through media advertising (newspaper, radio, television, banners and hoarding) but now customers are tech-savvy and educated than ever before. By the moment you call them about your product, company or deal, they already know about it.

Social media marketing is today’s most transparent, engaging and interactive form of public relations. It combines the true grit of real time content with the beauty of authentic peer-to-peer communication.

What is Social media marketing ?

Basically It’s combination of five distinct things:

  • It’s a strategic tool for uncovering business insights.
  • It’s managing the influencers who are driving the conversation around your brand.
  • It’s marketing that provides value and turns customers into evangelists.
  • It’s a critical component customer care.
  • It’s transforming your organization to meet the transparency and humanity customers expectations of brand.

How it is beneficial for businesses?

Having active social media accounts is no longer a ‘nice to have rather it’s a ‘must have.’ For businesses, social media is a way to tap into what people are saying about your brand, your products and your services. There are a few simple ways your business can benefit from implementing an effective social marketing plan:

  • Generated Leads
  • Gain Marketplace Insight
  • Improves search engine rankings
  • Association with Other Businesses
  • Reduce Your Overall Marketing Costs
  • Improved Sales, Increased Exposure and Increased Traffic


Regarding this, we conducted a survey among some entrepreneurs having online presence to take their business on heights. Let’s read what they say:


Deepak Rawat- Sr. Product Manager, Leading Fashion Content Website

Social networks are like a latest fashion trend for business networking world. If you are not connected, you will be out-of-fashion by better-connected, hyper-networked competitors and colleagues.

Ambika Malya, CEO, Ambika & Ananya’s

Social platforms are a great way to make people aware about what, why and how you’re selling. Especially I have noticed a big boost in our company’s sales and most of the traffic generated through Facebook, Linkedin, Twitter, Google plus and others.


Most notable brands are using social platforms for their business growth

Japan-based “social entrepreneur” and power blogger
Social networking sites can help entrepreneurs but their usefulness depends on your needs and the way of networking. As an example, LinkedIn allows you to search CVs in your network, it’s great to find people who have worked with someone you know or who work in a particular company. It’s also an interesting way to find references for people or companies you’re getting to know.

Aarushi Khanna, Founder of Khanna Industries Pvt. Ltd.

Getting your business online if did the right way, is a big source for money generation, increased no. of customers. Its feel good that people know about you and your brand.

The Ultimate Goal
You want prospects to visit your website, become leads and finally new customers. By engaging them in social media you’ll give them a reason to take your services again and again.
Taking your business on social platforms is an effective way that doesn’t only create that exposure for your business but also it’s a proven way to significantly engage with prospects and leads and new business opportunities.

Posted in: Business Tips

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11 Comments on "Social Networking for Businesses is a Must-have"

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