By December 31, 2014 0 Comments Read More →

Success Story of the Ruler of LED Lighting World- TCL Corporation

Mr. D. S. Bawa, CEO, TCL Corporation explains how effective was appointing distributors the online way and how useful is portal for companies like them, searching sources for expanding businesses. Explore!

TCL Corporation is a multinational electronics company headquartered in China famous for making LED lighting products which are used and approved by Government sector institutions, Private Sector Companies, and Defense establishments, Domestic and Industrial users all over the world. Founded in 1999, TCL is one of the largest consumer electronics enterprises with a global footprint, with presence all over the world.

Origin of TCL brand

  • TCL CORPORATION – One of the largest global scale consumer electronics group in the world. TCL has 22 manufacturing bases, 60,000 people, more than 50 worldwide sales offices, 18 R&D centers, and centralized management of supply chains. TCL owns world brands like Thomson, Alcatel, RCA, Chinese Theatre- Hollywood, IMAX mobile phones.
  • The brand supplies LED lighting solutions for Home, Commercial, Architectural, Street, Industrial, and Special lighting which are compliant with to all the major international quality and safety standards including CB, CE, UL, RoHs, SAA, ISO, CEE, FAA etc., and are globally accepted as world class products.


TCL Join hands to excel with for business expansion

The vision of TCL is to become a recognized company in India through innovation, quality and passion. With this vision, company opted for the distributor route. The brand believes, distributorship is the best available option for any organization to grow its business. Also, it provides an opportunity to the young as well as experienced entrepreneurs to establish themselves through this mode. After opting for distributorship, the company has become able to increase its network on a rapid basis and generate good revenue out of it. Also, its our achievement that company has renewed their contract with us 4 times in gap of 1 and a half year.

Strategical Mindset of while working for TCL

GetDistributors team discussed with TCL everything about their business and based on their inputs, we did market research to identify their targeted market, potential businesses and time-to-market strategy. The strategy we followed for their business expansion:

  • Profile Creation: Our content writing team wrote their business profile, distributorship opportunity, investment criteria and other details which are required by prospective companies to decide for their distributorship.
  • Business Listing: We listed their business online in Consumer Electronics category based on their product- LED lights.
  • Prospects Database Access: Once TCL got listing on, we provided them database access to view verified and genuine list of distributors of electronic products who are interested in starting distribution business ranging between INR 1 Million – INR 2 Million and interested to join new business as soon as possible.
  • Service Team Support: CRM team has worked on their project aggressively & generated more than 100 good leads who were specifically looking for distributorship of LED lighting.
  • Social Promotion: Though the brand is already well-known in Indian market yet it also requires more branding and making people aware of their business offering was also a necessity. And that’s why, we created:
  1. Promotional post of TCL and promoted it on our social portfolio – Facebook, Google+, Twitter which was viewed and shared by large no. of visitors
  2. Promotion via attractive E-mailers
  3. Classifieds for Lead Generation and more…

The Result

Hard work pays…Indeed! An approximate of 300 people shown interest in joining TCL till now and also few of them converted as a distributor too.

Contact Us –

Email id:-

Contact No.:- +91-11-46710506



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