By August 27, 2014 2 Comments Read More →

White Goods Segment Offering Business Opportunities

White goods include major domestic appliances used such as gas and electric ovens, freezers, refrigerators, stoves,vacuum cleaners and microwave ovens. The sales volume grew tremendously year on year for the 1st time in three years in the April-June quarter, showing a positive shift in consumer sentiment and igniting hopes of a good year for home appliance makers.

According to some reports, ”Air-conditioners led the improvement with volume sales in the 1st quarter up 21% compared to the year-ago period.” Sales volume of washing machines and refrigerators rose 15% during the quarter.

Developing countries such as India and China have largely been secured from the backfire of the recession as consumers continued to buy basic appliances.

Buoyed by the uptick, companies now are planning a slew of launches in the coming festive season to woo consumers. White goods sales is often considered as one of the barometers of the economy.

Marketers such as Panasonic, Godrej Appliances, Voltas, and Videocon expect double digit growth rate in the upcoming months as the economy is anticipated to speed up. Patchy monsoon is expected to push the sales of air-conditioner in the July-September quarter too.

White Goods Business

Distribution Network in White Goods

With diversification from saturated urban regions to low penetration rural areas & tier II/III towns, distributor will play ever more significant role in determining profitability and market share. This has brought a situation where distinguishing the factors that motivate distributors have become imperative.

A distributor should need to invest a minimum of Rs. 2-5 lacs and at least 200 sq. ft. space.

Becoming a Franchisee in White Goods

A franchisee needs to be financially good to stock up lots of value-added offers and an ample range of products. Aspiring entrepreneurs with expertise in human management and sales experiences will be an added benefit to efficaciously operate the retail franchises.

On training and support front, a franchisee enjoys a number of leverages from the franchisor. He will be provided with all the needed support and guidance for setting-up the franchises and running them profitably.

Here, the potential franchise owner should be capable to invest at least 15-20 lacs and he/she should own 200-250 sq ft of space.

Starting a Sales Agent Career in White Goods

And the good news in this business is that neither you need to invest nor you are required to have a warehouse or store or outlet. However, having knowledge of the industry and the convincing skills are a must-have.

  • Prior experience in the same industry is preferable
  • Expanded target market such as offices, households
  • No need to invest amount and space
  • Can earn attractive amount of commission

For more business opportunities, start exploring today.

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2 Comments on "White Goods Segment Offering Business Opportunities"

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  1. Hashim Ibrahim says:

    We Hi consultants, highly motivated & professionally managed company interested in starting white goods business in kerala, Thrissur District.

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