Woo the Women Wear Industry

Women Fashion Wear

 “When I shop, the world gets better, and the world is better, but then it’s not, and I need to do it again.” : Confessions of a Shopaholic- the movie

We, women species are crazy if it comes to buy new clothes, jewelry and accessories. With change in economical, professional and social strata, the preferences of today’s women for apparel have also undergone a big change. Women wear is now regarded the most productive retail sector that is revitalizing from time- to- time.

Ladies wear is foreseen as the dominant sector by value sales in the near future and its business is expected to grow at a CAGR of around 9% by 2019. The sector is witnessing several changes as the consumer behavior, lifestyle and preference of Indian women is changing with time. The increasing influence of rising female working class and western culture are fueling the growth of the western wear market. And this is why western wear is more than that of ethnic wear. However, the growth of inner wear segment is highest among the all.

Factors driving this growth:

  1. Fastest growing young population with significant propensity to spend and high exposure to international brands.
  2. Massive retail space creation through spreading of hyper markets, malls, and supermarkets
  3. Boom in luxury retail segment
  4. Increasing purchasing power of the middle class consumer, giving an opportunity to retail to the masses

Leading Women Wear Brands

Indian Women go Western

Western wear is gaining ground among new age feminines. Lady shoppers, from metros as well as small towns are opting for western wear, which has boosted the sales of branded clothing. Rise in nuclear families, brand awareness,working women are some of the reasons driving the growth of this segment aggressively.

Western wear is definitely the next big future category, said Vishal Kapoor, concept head at Fashion at Big Bazaar (FBB) and chief design officer at the Future Group. The growth rate of sales for western wear is much higher than other categories.

Ethnic Wear is on Boom

Indians love traditional wear and rich cultural heritage of the country has made occasions like marriage, anniversaries, festivals and birthday celebrations very special. Clothes always are on the top list of shopping during such events and hence creating a large scope for ethnic clothing. In the coming 3-4 years span ethnic wears market is expected to reach Rs 45,000 crores.

Blossoming Lingerie Industry- The closet’s must have

Lingerie is an essential part of a woman’s wardrobe. This sector has shown tremendous growth with large number of organized players entering the sector via franchising. With females, becoming more alert of their choice of lingerie and modern-day women, opting to wear branded lingerie, this segment has gained lot of importance in the Indian franchise business sector.

The sales in the inner wear sector boosts up especially during the wedding season when the would-be brides buy the best collection of lingerie for their new closet.

Designer Wear is in Demand

The designer wear is one of the speedily changing industries in the world and has gained more acceptance in the Indian market in the last few years. Earlier its scope was limited to the famous and rich ones only but with the passage of time, designer wear has made its place in the escalating middle class also. Our society relies on fashion as a form of expression, which is why designer clothing is gaining so much of recognition nowadays.

Some major points about the wonderful women fashion wear market segment

  • The Indian women wear market is expected to grow at a CAGR of around 9% by 2019.
  • Private label brands are gaining momentum
  • Inner wear segment is the fastest growing segment of Indian women wear market.

Formal Wear for Women gets Bigger in India

The formal wear segment in India is a newly evolved category with only a few players. However, the phenomenal growth in the sector has attracted the biggest fashion brands to launch a women’s section of formal wear. Certain silhouettes have taken priority over others in the past couple of seasons, indicating a complete shift in formal wear category.

Window of Business Opportunities in this Enticing Sector

Having work experience in the ladies wear industry is an added advantage for business opportunities within this industry. Keeping this in mind, we bring a few business ideas related to this industry.

Open an Online Retail Store

Women’s fashion retailers can earn very well through Internet. Opening an online women garments store requires proper planning, but it can be quite profitable.

Wholesale Clothing Distributors
You can start garment whole sale business in your extra time or source clothes from manufacturing hubs and start women clothing distribution business.

Women Wear Franchise
The fashion world is a constantly changing business. Owning a women apparel franchise is the way to sure shot success.

Women Clothing Store
You can open a retail outlet in your small city, inside a mall in metros or in street corner.

Clothing Sales Representatives
Ladies wear sales rep work for manufacturers and clothing designers to sell their lines of clothes. The sales agent introduces designs to the retail and wholesale dealers and processes the orders.

Take a deep insight and find the most exciting business opportunities in women clothing sector.

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2 Comments on "Woo the Women Wear Industry"

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  1. Mr. Ananth says:

    The information seems to be quite useful for those who have just step their feet in this industry , but looking on all these facts in a pragmatic way it seems that it requires a lot of efforts for new ones to capture a good market place in this booming industry . So, please can you suggest some ways through new ones can grab a good footprint in this industry

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